Advance your demand planning process

Demand review meetings don’t have to rely on gut feel or unchallenged assumptions. Yet many supply chain managers lack the tools to sense-check forecasts or identify bias before it impacts supply decisions.

Sales inputs are often overly optimistic or pessimistic, driven by today’s economic climate rather than what’s ahead. Behavioural adjustments, such as sandbagging or tuning numbers to hit targets, frequently go unchallenged, becoming a root cause of forecast bias. The result? Excess inventory, suboptimal capacity use, and unnecessary cost.

Integrating macroeconomic indicators brings objectivity to demand planning. It enables data-driven dialogue in S&OP reviews, creates defensible benchmarks, and gives planners the confidence to challenge inputs so forecasts reflect market reality.

In this webinar, we’ll show how to get started with macro indicators in a practical, actionable way – scaled to your organisation’s context.

Real-world application: Grundfos

Learn from Grundfos, a global leader in industrial pump manufacturing, as they share how they embedded macroeconomic indicators into their demand review process. They’ll cover the challenges they faced, what worked in practice, and how they built a sustainable approach to proactively address bias in demand discussions.

You’ll leave with concrete ideas for getting started with macro indicators in your own organisation – and for tightly integrating them into your demand planning and demand review meetings.