Cognitive Demand Planning - A New Approach to Demand Planning

Today’s supply chain challenges require re-thinking and re-tooling of the demand planning process and technology. For supply chain leaders, it is no longer enough to react to the market, they need to drive strategic growth and financial performance while balancing sustainability goals, planner retention and customer experience.

Uncertainty and constant disruption have become the “new normal” for businesses, yet legacy processes and technology restrict a business from delivering its full potential. Supply chains can no longer be exclusively driven by revenue, annual planning cycles and antiquated performance metrics, but must now factor in employee experience and retention, sustainability objectives, and more.

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