When people look at their iPhone, do they see a piece of hardware or software? The answer is probably the former, despite it being the software that makes our lives more connected, seamless, manageable and tech-driven.
What the iPhone really represents is the perfect harmony of hardware and software. One element is a marketable object—a physical, tangible unit that so many people can’t live without. The other element (the software) is what makes that unit so in-demand and so successful. In essence, it is the software that provides the value but the hardware that seals the deal.
This blend of hardware and software has become more pronounced in recent years, with the iPhone a perfect example of how the two worlds can manifest in a single object. However, there are countless examples in industry of how this symbiotic relationship can also work across separate but connected devices to elevate digital transformations.
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