How Santa Is Creating the Most Elf-ficient Supply Chain in the World

It’s that time of year again — Santa Claus and his team of magic elves are getting ready for their Christmas Eve flight to deliver toys to children around the world. But have you ever wondered how they get it all done?

All we really know is that the bearded guy never disappoints. He never forgets a gift, never mixes up houses and is never late. Oh, and we know he likes cookies. Lots of cookies.

As it turns out, things don’t always go smoothly at the North Pole. Some years, the naughty and nice lists change at the last minute, requiring an expedited gift or a cancellation (womp, womp). Other times, poor elf scheduling has caused the workshop to run behind schedule. Disruptions can also get in the way — specialty parts for the latest toys might get stuck in transit, or poor visibility during the big night could prompt Old Saint Nick to add an inexperienced glowing-nosed reindeer to his logistics team. Luckily, there’s always been enough Christmas magic to help Santa solve any hiccups along the way. 

But this year — more than ever — Kris Kringle and his elves could really benefit from a little more resilience and a lot less uncertainty in their supply chain, so they’ve hired a new head elf named Blue to do exactly that. Learn how Blue is using technology to streamline operations, gain more visibility and create more elf-ficiencies to handle any future disruptions.

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