Next Wave of Digitization Will Challenge Retailers, According to New Study

Future Commerce Initiative study co-sponsored by Blue Yonder finds new digital selling models shape supply chain future and retailers will be challenged to transform while maintaining existing business

BOSTON - March 16, 2022 -  Future Commerce Initiative  (FCI) releases new case research focused on the future of digital selling, fulfillment and delivery. The study finds the range of digital selling models in use today and planned for near future use shapes the supply chain design including fulfillment, pickup and delivery.

The global, qualitative study co-sponsored by  Blue Yonder  was conducted by FCI with support and guidance from Daniel O'Connor, an executive in residence at Harvard Business School. The research involved multiple conversations with 20-plus retailers, wholesale / distributors, digital sellers, leading delivery networks and quick commerce (Q-commerce) companies, as well as significant contributions from consulting firms from July to September 2021. Researchers examined both what the holistic choices were and why retailers chose the approach they have, including different selling models, store networks, pickup solutions, fulfillment networks, and last-mile delivery models to maintain profitability in the digital world.

Read the whole article and all key findings here 

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