Royal Flora Holland Transforming Warehouse and Digital Fulfilment Capabilities with Blue Yonder

Largest global flower auction cooperative is implementing Blue Yonder’s WMS.

Royal Flora Holland was in the midst of a digital transformation when the COVID-19 pandemic hit. Thanks to its supply chain solutions provider, Blue Yonder, Royal Flora Holland was able to accelerate the move to Blue Yonder’s SaaS-based warehouse management solution (WMS), powered by Microsoft Azure, to manage and support its high-volume fulfilment logistics in its warehouses. 

Royal Flora Holland is a Dutch cooperative in the international floriculture sector with more than 3,700 members, 5,000 suppliers and over 2,400 buyers, and handles 90% of the Dutch flower and plant trading. The cooperative processes more than 95,000 transactions per day with over 24,000 different species of flowers and plants. The cooperative’s four main Dutch-based auctions/warehouse locations needed to be better connected and move from push logistics to a pull logistics focus in a fulfilment hub and network setting.

Read more about what Royal Flora Holland will achieve with Blue Yonder's WMS : here

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