Seasonal Inventory Management – Planning for Halloween

Halloween has become a major opportunity for retailers to grow their business. In the US alone, the total spending for Halloween is expected to reach $9 billion this year.

It’s that time of year again – Halloween, a season when retailers promote everything from candy and pumpkins to costumes and decorations. In the US alone, the total spending for Halloween is expected to reach $9 billion this year. While the theme of the season may be scary, Halloween shouldn’t frighten retailers.

Halloween has become a major opportunity for retailers to grow their business. For a well-prepared retailer, Halloween can be very profitable — assuming you can get through the season without heaps of leftover inventory you have to sell at a loss.

So, how can you make sure you have just the right amount of stock to maximize sales while minimizing the risk of waste?

Categorize your seasonal products for efficient inventory management

Broadly speaking, seasonal products can be categorized by three variables:

The product lifecycle refers to whether the product has a life off-season as well as during the season with which it’s most commonly associated. For some products, such as Halloween decorations, sales happen exclusively in-season. Other products, like candy, are sold year-round but still display seasonal peaks.

The season length generally determines the extent to which it’s possible to respond to actual in-season demand. When a season is short, you need to deliver the total expected demand quantity (and potentially a bit extra, just to be sure) to stores before the season starts. With longer seasons, though, stores can be replenished several times throughout the season.

The purchase lead time is defined by whether you need to commit to the full purchase quantity ahead of season or can obtain additional stock in-season if needed. Lead time determines the degree of risk related to pre-season purchases; if in-season purchases are an option, you can safely postpone some of your purchasing decisions until you have sales data for the ongoing season.

Based on these three variables, you can select the ideal inventory management model for each type of seasonal product.

| See the figure illustrating the categorization in the original text published on our website here.

Setting up forecasting, purchasing and inventory management the right way to match the season at hand produces tangible benefits that directly impact your bottom line. RELEX customers have increased peak season sales by 8% while cutting peak inventories by 30% and minimizing residual stock. With good planning and inventory management tools, previously laborious tasks like initial or final allocations can be fully automated for increased efficiency and accuracy.

No one is suggesting that seasonal inventory management is easy. Still, plenty of companies have mastered seasonality, converting it from problem to opportunity. If you wish to get more insight on how to master your seasonal inventory management, read our whitepaper More Efficient Seasonal Inventory Management.

And, if you get it wrong at Halloween, don’t get spooked. Just make sure you don’t miss out on Christmas too! Here’s an overview of the Christmas-related hurdles that supply chains face, with suggestions on how to tackle them.



Do you want to stay on top of the latest trends in retail planning? Get our monthly digest delivered to your inbox by subscribing on Retail and Supply Chain Insights.

Mere fra...

RELEX Solutions køber Optimity for at tilbyde up-stream supply chain planlægning og -optimering

08.01.2024RELEX Solutions


11.12.2023RELEX Solutions


RELEX recognized as a Leader in 2023

16.08.2023RELEX Solutions


Reitan Convenience Sverige udvider deres partnerskab med RELEX for at transformere kampagneplanlægning og -optimering

REMA 1000 Norge vælger RELEX Solutions til at optimere forecasting, replenishment og space i deres butikker

02.02.2023RELEX Solutions


12.01.2023RELEX Solutions


3 fundamentals to maintaining control of demand in the consumer goods supply chain

13.12.2022RELEX Solutions


JYSK vælger RELEX Solutions til at understøtte ambitiøse globale vækstplaner med AI-drevet demand forecasting